3 Diamond, formally known as Three Diamond Corporation, is a Minnesota-based company with roots that reach back more than six decades. Its story begins in 1963, when Jon Latcham and his father, Lowell, started J&L Printing in the basement of their White Bear Lake home. Working with local businesses and drawing on Lowell’s experience with charity fundraising, the family-built operation established a practical, community-oriented foundation that continues to shape the company today.
In 1984, as Minnesota began regulating lawful gambling, J&L Printing became Three Diamond Corporation. What started with four part-time family members working from a garage in Lino Lakes has developed into an established organization serving the lawful gaming market. The company’s history reflects a steady ability to adapt, grow, and remain focused on the customers who rely on its knowledge and support.
3 Diamond’s growth has been marked by a series of moves designed to accommodate the company’s expanding operations. In 1991, the business moved from the family garage into commercial space, beginning a new chapter beyond its residential origins. Additional relocations followed over the years, along with the opening of satellite offices in Winona in 1998, Duluth in 2008, and St. Cloud in 2023.
The company reached an important milestone in 2023 by purchasing its first building after leasing space for 32 years. Its main office is now located at 8282 Arthur Street NE in Spring Lake Park, Minnesota. The 32,000-square-foot commercial warehouse represents a significant step in the company’s development while providing room for operational needs and future opportunity. This progression from a basement printing business to a dedicated commercial facility illustrates the long-term commitment behind the 3 Diamond name.
3 Diamond has operated through major changes affecting its industry, including the introduction of electronic pulltabs, the smoking ban, and the challenges of the pandemic. The company’s timeline also documents substantial sales milestones: it sold more than 100,000 pulltab games in a year for the first time in 2006, surpassed 200,000 games in 2021, and recorded its first month with more than 20,000 games sold in March 2021.
Those milestones reflect a business that understands both the operational demands and the evolving nature of lawful gaming. Rather than losing sight of its original principles as it has grown, 3 Diamond emphasizes a straightforward approach: put customers first, earn business by doing things the right way, avoid shortcuts, and deliver value through service, experience, and knowledge.
Leadership continuity is an important part of the 3 Diamond story. Glen “Spanky” Kuhlman became President in 2019 after 22 years with the company, bringing deep familiarity with its customers, industry, and culture. The company’s team also includes sales, marketing, office, warehouse, delivery, and electronics professionals, giving customers access to a range of roles and practical expertise.
Founder Jon Latcham passed away on June 19, 2022, but his influence remains central to the company’s identity. 3 Diamond recognizes the culture he helped build and the lasting contributions of the Latcham family. That appreciation for people, relationships, and potential is a meaningful part of what distinguishes the organization.
For organizations seeking an experienced Minnesota gaming partner, 3 Diamond offers a history grounded in hard work, responsiveness, and growth. Its main office can be reached at (651) 486-0055, with additional locations serving the Duluth, St. Cloud, and Winona areas. Learn more about the company’s history, values, and resources by visiting the 3 Diamond About page.